In 2006, Paul Friedman started LensProToGo in a spare room in his house. As a photographer he knew exactly what customers needed and knew he could start a business that could fit just that. Today LensProToGo is a full service camera, lens and video rental service run by pro photographers who are all very passionate about creating art and helping others.

As creatives, we are drawn to how deep the photography and cinema knowledge goes. It’s seemingly endless with new technology constantly arising, new techniques being discovered and algorithms built to make creativity ‘easier’. What we have found is that no matter how many new approaches to a technique are found, there are always basic understandings to learn or improve upon. That is exactly the reason we keep shooting and never aim to plateau with our own personal work.

We want the same for our customers. By creating the ViewFinders partnership, we hope to bring inspiring photographers and filmmakers to you. Their knowledge, their skill set, their creativity. We’ve hand picked these artists who span a wide variety of disciplines including wedding, commercial, landscape, cinema, fashion, etc. The list, truly, is endless. These people and teams have committed to sharing their knowledge first hand in hopes of expanding your creative horizons.

We hope that you find this partnership useful. We encourage you to be active and get to know our ViewFinders. We will be interviewing a new ViewFinder monthly and getting to know more about their personal process and gear/techniques they use. We warmly welcome all of these individuals into the LensProToGo family.